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 Articles    Surviving the Downturn 

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Surviving the Downturn   
 
By Rick Cooper

Is your business growing? Or has it stalled? The typical small business owner spends much of their time working in their business. In times like this, you need to take a step back to work on your business rather than simply in your business. Here are a few tips to help you get back on track.

Tip #1: Get Focused

It starts with getting very focused. You need to cut out all of the extraneous things that are taking you off task. It's also a good time to revise your business and marketing plans.

Tip #2: Get a Handle on Expenses

You also need to take a good hard look at your expenses. And pay particular attention to technology costs. Look for discounts. You can prepay a year in advance for many online services and that can save you a lot of money.

Tip #3: Attract your Ideal Clients

And finally, spend time identifying your ideal clients. Look for ways to attract your ideal clients. The process of attraction takes time and effort. It's not simply about thinking positively about people you want to work with. It's all about creating a message about who you serve and how you serve them and then reaching out through your network, on the internet and even through advertising.

Rick S. Cooper, MBA, is The Sales Results Expert. Rick is a Business & Technology Coach who specializes in working with professional services entrepreneurs who want to attract their ideal clients. He coaches entrepreneurs to improve their sales skills and increase their sales results. He teaches them how to leverage technology tools and increase their productivity. Rick is Founder and President of The PDA Pro. Receive Rick's complimentary audio "7 Steps to Attract your Ideal Clients" by visiting http://www.ThePDApro.com/freebies.asp.
 

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